Puffs of Escapism 1,000 Cigarettes Essay - 1148 Words

Imagine yourself, basking amongst the socialites of the highest class, all the while drowning in laughter, as the expensive mink drips off your shoulder, and your slender hand brings it back up gently, as the sweet, nicotine laced aroma lingers amidst the air. When all of sudden, a handsome billionaire waltzes towards you, and as he cracks a smile, he brings a gentle hand to your cheek, and at the same time that you inhale a sensual puff from your cigarette, you finally recognize him as your loving husband. Lamentably, this scenario sounds almost too exquisite to be true, because in reality it has been specifically engineered by ingenious tobacco companies to be used in their advertisements, in order to increase their revenue. Sadly,†¦show more content†¦Alas, as they are caught up in their cigarette obsessed conversation, sickly coughs begin to erupt consecutively from all the Glorias’. Even though they known, their coughing is a side effect from smoking, the Glorias ’ choose to blatantly disregard this because, as said by â€Å"Gloria 1: maybe we just like smoking too much to give a damn† (Broun). However, as they play tapers towards the end, the Glorias’ begin counting again, this time vowing to go two minutes instead of one, in between smoking their next cigarette. Moreover, perhaps the name Gloria comes from the Queen Gloriana, otherwise known as Queen Elizabeth I, who sought financial gain from tobacco, when it was first brought to her in 1565, thereby allowing it to flourish into what it has become today. Furthermore, when the Glorias’ are discussing the names of the cigarette, it is clear just how much of the marketing tactics of tobacco companies are in just the name of a cigarette brand. For instance, names like Yves Saint Laurent, who is a famous designer, are automatically linked to the high class fashion industry, and portrayed to be chic, while names like Virginia Slims, give a sense of a slender silhouette. The fact that these marketingShow MoreRelatedStrategic Marketing Management337596 Words   |  1351 Pagesits customers the top 40 lines of groceries. It was a publicity stunt, of course – a protest at the way supermarkets have started cherrypicking their business by selling records from the Top 40 chart. Tower†™s initiative amounts to little more than a puff of hot air, but behind it lies an issue of growing importance. Cherry-picking is hardly new, but its extent and nature are changing. Increasingly, the most aggressive and successful cherry-pickers are coming from ‘outside’ the industry concerned –