Create a value chain for Ryanair. Examine the extent to which Ryanairs Essay

Create a value chain for Ryanair. Examine the extent to which Ryanairs value chain represents a traditional value chain, as opposed to a revised value chain, - Essay Example These core competencies help in the creation of value chain. Porter’s traditional value chain focuses on the enterprise and its internal mechanisms and is recognized as an effective management tool for value analysis. This paper will examine how this traditional value chain differs from the revised value chain created by Deise et al., and create a value chain for Ryanair based on its core competencies. According to Porter, ‘every firm is a collection of activities that are performed to design, produce, market, deliver and support its product. All these activities can be represented using a value chain’. The porter’s model of value chain (Table I) describes generic activities undertaken by the firm to procure, transform and add value to the products and services delivered to the customer. These activities can be primary or support activities where the primary activities are concerned with the transformation of the input into output as services or after sales service. Support activities include procurement, HRM, technology and infrastructure. A firm’s value chain reflects its history, strategy, the approach to implementing the strategy and the economics of the activities themselves. In this traditional value chain each activity is an independent process and each activity sequentially adds value to the final outcome. Creating a value chain is with the objective to create a process or product that will lead to profits. Thus value chain analysis studies each link of the chain to ensure that economic value is added to it. According to Porter, adding value is a strategic means to achieve profit and competitive advantage. Traditionally different business functions perceived and created value differently but with Porter’s model each activity can be analyzed individually or collectively to asses their contribution to the enterprise. An analysis helps to eliminate the inefficient processes and add value. Mascarenhas, Kesavan and

Restaurant Management Outline Example | Topics and Well Written Essays - 2000 words

Restaurant Management - Outline Example This outline follows the analysis, that is done before opening of any sort of business enterprise in today’s environment. Though one might surmise that a food and drink related business like a restaurant would be readily accepted by the local and visiting clientele of any area of London, tastes and traditions differ and one has to account for the different wishes and requirements of various social groups. For example, the pricing of the items must be kept such that the customers can afford a meal now and then, with continuing attractions like foreign cuisine and local celebrations being the focus of attention for the new and existing customers. The success of any business venture is based on the mix of new and old customers returning to the restaurant again and again. At the same time, cooking, presentation and quality standards must be ensured. Conducting a feasibility study for developing a new business requires analysis of present and likely future market conditions. The lo cation and look of the restaurant, proximity to public shopping areas, internal ambience and quality of meals and service were analyzed in this outline, as well as a variety of good ideas to keep the customers interested, that are mentines as key factors of success. In conclusion, the researcher excretes the main means to an end, such as local culture, traditional delicacies, kids corner, free parking and good locale and outdoor eating habits of Cheltenham residents, which he is confident will make this venture a resounding success.